Digital marketing specialist

Are you creative and familiar with digital and social media? Do you want to know what 'works' and keep improving in it? Then take a look at the role of a digital marketing specialist.
A digital marketing specialist conducts market research and develops marketing concepts and tools. As a digital marketing specialist, you work closely with colleagues from departments such as Marketing Communication, Sales, and Technology. You ensure that the organization, its brands, and products or services are visible to the target audiences through the right online channels.
A digital marketing specialist is market-oriented, decisive, and motivating, coming up with and taking (new) initiatives to reach the target audiences. Naturally, as a digital marketing specialist, you are also results-driven, wanting to know what the marketing efforts yield and which improvements are needed.
A digital marketing specialist has knowledge of marketing communication, advertising, and analyzing results through search engines (Google, Bing) and social media (Facebook, Instagram), as well as managing projects.
Digital marketing specialists can be found in companies that heavily use digital channels to connect with and engage customers. As digital marketing has become increasingly important in recent years, this role is now present in more and more organizations.
A digital marketing specialist is skilled at creating marketing campaigns and tailoring messages to target audiences. They are proficient in analyzing and understanding the impact of their efforts and can articulate messages effectively.